YouTube is the ultimate destination for music. It has everything. And yet, people don't naturally think of YouTube when they are looking for a music service. That's why we created the YouTube Playlist Store – where you could browse exclusive artist-curated playlists, listen to entire tracks, check out uniquely-designed covers and even take them with you as you walk out of the physical store.

The mechanics were pretty straightforward: pair your phone with the interactive kiosk and simply drag playlists to your YouTube account.